Monthly Archives: February 2012

Facebook Pages, meet Facebook Timeline

Woke up this morning anticipating a routine day at work but little did I know, I’d be spending most of my morning messing around with the new Timeline for Facebook Pages.

Here are my favorite features from the timeline upgrade:

  • Cover Photo – Facebook does have some guidelines that may restrict businesses to utilize this feature to it’s maximum marketing potential. However, it’s overall addition is likable and will allow for businesses to show more personality through visually appealing cover photos.
  • Highlight: Alongside Pin (see below), this is my favorite feature. Businesses may now highlight a particular post, which then expands the post across the page. This allows users to easily spot a post while scrolling through a page’s timeline. Multiple posts may be highlighted at one time. We’ve already tested this feature on our Kellogg West Facebook Page by highlighting the 8th Annual Bridal Fair.
  • Pin: Pin is great. By pinning a post, it will be featured as the top post (until another post is pinned) on your page. Only one post may be pinned at a time. We’ve also tried this feature on our KW Page by pinning our “Comfort at Every Angle” spot.
  • Message Fans Directly: We’ve always had to message our fans about prize claims and such through a personal account created under the name Bronco Channel. However, this new direct message system will allow fans to contact pages directly and vice versa. I have yet to use this feature but it seems like a conversation may only be initiated by the fan.

No me gusta:

  • Landing Tabs ... are gone. I can no longer set my page’s landing tab to a customized tab. Which means no more “like this page” to find out how to do such and such and no more arrows pointing up towards that LIKE button. What a bummer since Darren and I were on the verge of rolling out a new campaign with those exact specifications. Back to the drawing board we go.

I still need to explore the Milestones addition to Facebook Pages but if it’s anything like Life Event, I think this addition will be positive as it will allow users to become more familiar with your business and allow fans to establish a deeper connection with the company behind the logo.

As with any other Facebook upgrade, I’ll have to get used to it. But so far, I like it.

Kellogg West has already made it’s shift and we will most likely be rolling out this new look for the remaining Foundation units (Bronco BookstoreCPP Dining, and University Village) before the March 30th deadline.

-L

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Filed under Facebook, Lily, Social Media

Social Media … in Sixty Seconds

This new infographic from Media Bistro gives us a look at what happens in social media every minute.

The numbers are incredible but I’m pretty disappointed to see Pinterest being used here instead of Tumblr. I still don’t understand all the hype.

And I apologize for titling this post and reminding you of that Nicolas Cage movie you wish you hadn’t seen.

– L

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Filed under Lily, Social Media

Grad Fair Games

Lily and I entered our Bronco Bookstore campaign titled, “Grad Fair Games 2011” into the NACS Cool Ideas Contest. The winning entry will receive $1,000 to use toward future marketing campaigns.

We chose to enter this campaign because it was particularly something new for us and unique from other campaigns we’ve done in the past.  We used social media to promote it, but the campaign itself consisted of various forms of guerrilla marketing and live events.

We’re just finishing the final plans for our  2nd annual Grad Fair Games coming later this April. Until then, take a look at our Cool Ideas Contest entry below that was written by both Lily and myself.

– D

Purpose:   One of Bronco Bookstore’s ongoing hurdles in recent years has been generating awareness for Grad Fair. In previous years, some of our students have often overlooked traditional forms of marketing such as print advertising and e-mail blasts, which led them to miss Grad Fair altogether.
To overcome this obstacle, Bronco Bookstore took a different approach from traditional marketing to promote Grad Fair 2011 and truly celebrated the “learn by doing” spirit of Cal Poly Pomona.
The Grad Fair Games was created to raise awareness for our 2-day Grad Fair by enticing upcoming graduates through participative activities weeks before the big event. The series of hands-on events consisted of two games, along with a guerilla push through our “Grad Walkers.”
Our first game, “Sash Shuffle,” invited students to register teams of two through Bronco Bookstore’s Facebook Page. Teams were then pitted against each other on game day with the objective of transferring a graduation sash between each teammate’s shoulders (without the use of hands) in the fastest time. The game was formatted in a tournament style rewarding the winning team with a pair of graduation sashes.
The second game was called, “Tassel Tossers.” Students were given a shot at tossing a tassel into a graduation cap. Landing a tassel into the cap would reward the student with a 2011 graduation tassel.
Additionally, our “Grad Walkers” guerilla push complimented the Grad Fair Games and directly connected with upcoming graduates about Grad Fair 2011. Bookstore employees, fully dressed in commencement attire, strolled around campus during peak hours in high density areas wearing their cap and gown to hand out flyers and directly communicate with students about Grad Fair 2011.
How Idea Was Successful:   The Grad Fair Games strengthened awareness by having students participate first-hand in memorable activities leading up to Grad Fair 2011. This untraditional marketing push ultimately translated to an increase in sales figures.
Students stopped and observed as participants frantically (and creatively) transferred the graduation sash.
Cheers and groans were heard from the observing crowds as participants scored or barely missed a tassel shot.
Additionally, the “Grad Walkers” drew in a lot of attention, as it was unusual to see students walking amongst the crowds dressed in a cap and gown a whole two months before commencement. Curious students who approached our “Grad Walkers” got to ask questions and learn more about Grad Fair by speaking with an employee one-on-one.
It was this type of unique attention that generated enormous amounts of increased awareness for Grad Fair 2011. This boost of awareness led to a substantial increase in traffic during both days of the event. Our Grad Fair exclusive merchandise pack completely sold out and sales saw an average increase of 22% over the previous year in all areas.

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Filed under Bronco Bookstore, Darren, Facebook, Social Media, Work Days

2011 | A Year of Apple, Hello Kitty, Canada + more

Here’s a look at a few Facebook highlights throughout 2011 for Bronco Bookstore, Dining Services, Kellogg West, and University Village.

Please click the image below to view full size.

Darren and I would like to thank every one for a great year and we look forward to dishing out more fun and engaging campaigns in 2012.

– L

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Filed under Lily, Social Media