Unfortunately, as a resident of Southern California, this means I can’t cheer for my team from the stands or watch them dominate the league unless they’re being nationally televised.
Luckily, the NBA understands the global impact of the Internet and is devoted with their social media endeavors, which allows me to connect with my favorite team and fellow fans from anywhere in the world.
From a fan’s standpoint, the league’s social media efforts are highly beneficial and exceptionally entertaining. I am able to catch exclusive highlights on YouTube, humor myself by scrolling through fan arguments on Facebook, read about the latest rivalries on multiple blogs, and (my favorite part) interact with the league, teams, and individual players right on Twitter. Receiving live play-by-play tweets is icing on the cake when a crucial game I desperately want to watch isn’t nationally televised.
From a marketer’s perspective, the NBA’s social media model is the ultimate prototype to strive for. Other sports leagues may have a presence on multiple social media platforms but with a ratings increase of 52 percent over the past year and merchandise sales up 30 percent, the NBA outplays every league by far.
Along with traditional social outreach campaigns, the global brand extends it’s reach by collaborating with broadcasting networks to actively encourage fans to send in tweets, which are then shown on-air. This generates buzz, increases likeability and ultimately allows the league to form a stronger relationship with their fans.
With these creative channels of interaction and communication for its viewers, the conversations and excitement between plays is now open to thousands of other fans beyond those sitting next to you on the couch.
Unfortunately, my favorite team was eliminated early on in this year’s NBA Playoffs but my hopes are still high and I’ll be staying up-to-date through the team’s Facebook, Twitter, and Instagram feeds during off-season. Without naming any names, I’ll just have to continue to #SEERED and wait for next year.