Category Archives: Social Media

The Caffeine Challenge

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Fall is coming. While most people are thinking of autumn leaves or starting school, I’m thinking of Starbucks’ Pumpkin Spice Latte.
For the second year in a row, Starbucks executed a notable social media campaign to generate buzz for their highly anticipated seasonal beverage. Rather than simply submitting a vote, users were invited to complete various online challenges and tasks to bring back the popular latte to their cities a week before the drink’s official release date.  Some of the challenges involved simple games like crossword puzzles or answering trivia questions based on Starbucks’ online videos.  In addition, including the “#PSLChallenge” hashtag to your wall posts or tweets on Facebook and Twitter would garner even more points for one’s city. The city with the most points by August 24, 2012, will be rewarded with the debut of the Pumpkin Spice Latte one week earlier than the rest of the country; Leavenworth, WA took the win.
For the most dedicated drinkers, this is a darn near perfect reward. An earlier debut adds a special element to this already popular product and gives the consumer an illusion of empowerment. By participating in the challenge, passionate fans were able to share their excitement with their online communities and generate additional hype for their beloved beverage.
For your average consumer, Starbucks’ promotion still served its purpose—it let us know the latte is back! Whether one was excited about the challenge or not, by seeing others participate, they were exposed to the product virally through tweets, news feeds, and word of mouth. This exposure undoubtedly helps maximize awareness for Starbucks’ other products and offers, which will likely result in a boost in overall sales this upcoming holiday season.
As for me, nothing welcomes the new season better than the flavors that come with it.
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Filed under Cal Poly Pomona Foundation, CPP Dining Services, Darren and Lily, Facebook, Social Media

OUR TOP 10 APPS – and they’re all free!

10. Word with Friends Free

Description:  This multiplayer word game allows players to take turns building words crossword puzzle style with an opponent similar to the classic board game Scrabble. Up to 20 games can be played simultaneously using push notifications to alert players when it is their turn.

Why We Love It:  Aside from the fact that Words with Friends is an easy game to understand and play, its also made our list for the way it’s revolutionized multiplayer gaming on a mobile platform by not requiring two players to be “logged on” at the same time to play.  It’s this concept that allows players to be engaged with one another over a longer timespan all while playing at their own convenience and leisure.

Available on Android and iOS.

 

 

9. Instagram

Description:  This photo app allows you to share photos in a simple photo stream for friends to see. You can pick from one of several filtered effects or tilt-shirt blur to breathe new life into your mobile photos.

Why We Love It:  With mobile devices now sporting some pretty high-tech cameras, we’re more inclined to snap a picture at any given moment. With an app like Instagram, sharing photos we take throughout the day can be done with much more expression and depth.  You don’t need to be a Photoshop expert to create and share some really dynamic images. Not only does it allow you to express yourself, but looking through the thousands of photos submitted by other users and friends may trigger some visual creativity all in its own.

Available on Android and iOS.

 

 

8. ESPN ScoreCenter

Description: Never miss a game again! ESPN ScoreCenter brings your scores, news, and standings from hundreds of sports leagues around the world right into the palm of your hand.

Why We Love It: This is a great app for every sports enthusiast. There are always those few games throughout the season that we just aren’t able to tune-in for but now with the ScoreCenter app, users can set notifications to instantly alert your mobile device after every play, quarter, or game. Score!

Available on Android, iOS, and Windows Phone.

7. ABC Player

Description:  The Official ABC Player App allows you to watch your favorite ABC shows for free. In addition, the app also provides the ABC television schedule and closed captioning on select shows.

Why We Love It: Where other television network apps are littered with ads, cluttered with an excessive number of features, and instable from bugs, ABC’s iPad app design outshines the competition by far. We love how the ABC Player interface is clean with your favorite ABC TV shows just a quick tap away. The list of episodes and shows are represented by captivating screen shots, which really “pop” over the app’s dark background.

Available on iOS.

  

6. Yelp

Description: Yelp is a search engine specialized to find nearby places to eat, shop, drink, relax and play. The mobile app also recognizes your location and offers user reviews and ratings.

Why We Love It: Yelp is like that cool friend that you want to take everywhere because they always know what’s good to eat. Other than being extremely helpful when you’re exploring a new city, it’s also a great platform to express your inner food critic.

Available on Android and iOS.

 

 

5. Target for iPad

Description:  The Target app allows shoppers to do more than just browse and purchase items on their iPad. Users can create and organize shopping lists, check prices and availability, check out the weekly ad, and more.

Why We Love It:  Other retail store apps optimize the database of their official website into a “mobile friendly” experience, while Target’s iPad app has embraced the gorgeous 10-inch screen in such a beautiful way. Upon opening the app, you’ll find a map, weekly ad, shopping lists, and even a bobble head of the Target Dog mascot sitting on a virtual table countertop. What does this do? It welcomes us into a much more colorful and visually pleasing shopping experience. Not to mention, the app also pinpoints the exact location of the items inside of the store.

Available on iOS. Other Variations available on Android.

 

 

4. Shazam

Description: Shazam is a lightning fast tagging app can recognize tunes in less than a minute, which allows users to discover new music and TV shows on the go.

Why We Love It: Don’t you hate when you’re out shopping and you can’t identify the song playing on the radio? Thankfully, with a touch of a button, Shazam let’s us know what’s playing! There’s also the option to purchase the song or share your findings to all your friends.

Available on Android, Blackberry, iOS, Nokia, and Windows Phone.

 

 

3. Newsstand

Description:  Built into any device with iOS 5, the Newsstand app offers a convenient place to shelve all the print publication you love to read– such as newspapers, magazines, and journals– in a digital interactive form.

Why We Love It:  Imagine picking up an issue of GQ magazine with a photo of Chicago Bulls’ Derrick Rose on the front cover. Tap on the headline and you’re automatically taken to the feature article. In addition, you’re even treated to an exclusive interview video alongside the article. Nylon and GQ are prime magazine examples, offering a unique interactive user interface, while featuring high-resolution photos and behind the scenes videos that your regular paper magazine is incapable of delivering.

Available as a part of iOS 5.

 

 

2. Pandora

Description: Pandora is a personalized Internet radio service that plays music based on your favorite song, artist, or composer. You can enjoy your music right from your mobile phone, tablet, or e-reader.

Why We Love It: What’s not to love? Free music (with limited ads) is always a win in our book. When logged into their account, users can create stations that are synced across multiple mobile devices and tablets – that means you can listen to your favorite music almost anywhere.

Available on Android, Blackberry, iOS, Palm Pre, Nook, Kindle Fire.

 

 

1. Flipboard

Description: Flipboard is a social magazine personalized to let you flip through your Facebook newsfeed, tweets from Twitter, photos from Instagram, and videos from YouTube – all in one place!

Why We Love It: Flipboard filters out all the nonsense and allows us to organize articles based on our interests. The beautifully designed interface and relevant feeds can keep you engaged for hours. Download Flipboard and say goodbye to your Sunday afternoon – in a good way!

  • Recommended Boards: Health, Style, Lifestyle, refinery29, Pick the Brain.

Available on Android and iOS.

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Filed under Apple, Darren and Lily, iPad, Social Media, Technology, Twitter, Uncategorized

NBA – Where #BIG (Social Media) Things Happen

Fortunately, my favorite NBA team isn’t the Los Angeles Lakers – or the Los Angeles Clippers.

Unfortunately, as a resident of Southern California, this means I can’t cheer for my team from the stands or watch them dominate the league unless they’re being nationally televised.

Luckily, the NBA understands the global impact of the Internet and is devoted with their social media endeavors, which allows me to connect with my favorite team and fellow fans from anywhere in the world.

From a fan’s standpoint, the league’s social media efforts are highly beneficial and exceptionally entertaining. I am able to catch exclusive highlights on YouTube, humor myself by scrolling through fan arguments on Facebook, read about the latest rivalries on multiple blogs, and (my favorite part) interact with the league, teams, and individual players right on Twitter.  Receiving live play-by-play tweets is icing on the cake when a crucial game I desperately want to watch isn’t nationally televised.

From a marketer’s perspective, the NBA’s social media model is the ultimate prototype to strive for. Other sports leagues may have a presence on multiple social media platforms but with a ratings increase of 52 percent over the past year and merchandise sales up 30 percent, the NBA outplays every league by far.

Along with traditional social outreach campaigns, the global brand extends it’s reach by collaborating with broadcasting networks to actively encourage fans to send in tweets, which are then shown on-air. This generates buzz, increases likeability and ultimately allows the league to form a stronger relationship with their fans.

With these creative channels of interaction and communication for its viewers, the conversations and excitement between plays is now open to thousands of other fans beyond those sitting next to you on the couch.

Unfortunately, my favorite team was eliminated early on in this year’s NBA Playoffs but my hopes are still high and I’ll be staying up-to-date through the team’s Facebook, Twitter, and Instagram feeds during off-season. Without naming any names, I’ll just have to continue to #SEERED and wait for next year.

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Filed under Darren and Lily, Random, Social Media

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We’re honored to receive the Facebook All-Star award from Connect2One. We take great pride in the work we produce for the Bronco Bookstore through social media marketing. It’s always nice when various publications showcase our work in  articles but now it’s even cooler to have this trophy sitting in our workspace. When coworkers asked us who’s the bigger star on the trophy, Lily said, “I’m both stars. Darren’s the base.” Haha… In any case, we’re both very grateful to receive this award.

Below is a link to the article that Eric Criswell wrote about the Facebook All-Stars award.

Original Article

– D

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May 11, 2012 · 10:43 am

Making “This is Your Moment”

How do you convince someone to do something? An effective presentation of an idea can do the trick but if done incorrectly, you may end up coming off as annoying or even offensive. After all, you’re imposing your ideas on to someone else. It’s a tricky process because in order to really convince someone of an idea, you’d have to help that person realizeunderstand, and accept your idea as his or her own belief.

We realized that making a video directly promoting Grad Fair presented a couple of concerns due to the nature of the event and the people we’re targeting.

First, there are people who plan to walk at commencement, which holds a high chance that they’re already interested in attending Grad Fair. They don’t need any convincing. They’re already set on their attendance and any further attempt to push the importance Grad Fair on them may just come off as annoying.

Second there are people who won’t be attending Grad Fair because they don’t plan to walk.  That became our target audience for our video: This is Your Moment.

The trick in creating the concept for our video was not to talk about 20% off deals or $60 savings. Frankly those specials mean nothing to an audience of people who have no need for graduation merchandise. Instead, we took a different approach.

This is Your Moment doesn’t sell Grad Fair by telling the viewers about the exclusive cap & gown packages.  Rather, it delivers powerful messages from the experienced—those who’ve graduated themselves. It offers the soon-to-be Grads the opportunity to realize the importance of Graduation and the accomplishment they are about to achieve.

If the viewer can realize the importance of Graduation, understand that this is their moment, and accept the decision to walk at commencement, then they’re convinced.

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Filed under Cal Poly Pomona Foundation, Darren and Lily, Social Media, YouTube

This Is Your Moment

When it was time to put together a promotional piece for Bronco Bookstore’s Grad Fair 2012, Darren and I definitely didn’t want to create a video to do just that.

Graduation is an emotional milestone for everyone and with this video, we wanted to share a message that was sincere and authentic.

We’d like to thank all of our wonderful colleagues at Cal Poly Pomona Foundation, Inc. who took time out from their busy schedules to share a part of their experience with the Class of 2012.

Enjoy and please feel free to share 🙂

– L

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Filed under Bronco Bookstore, Cal Poly Pomona Foundation, Lily, Social Media

Social Media Best Practices

In the industry of campus retail, we’re innovators. The social media work we do for the Bronco Bookstore is widely recognized across the country by publications and other bookstore managers.

Lily and I were asked to present at the California Association of College Stores annual expo at the Disneyland Hotel in Anaheim, CA. last fall. The topic of our presentation was “Social Media Best Practices.”  This was the first time we’d be speaking about our work to a live public audience.  We had to figure out which campaigns we’d showcase and how we’d present it for the 30 minute time slot we were allotted. It took a lot of planning, designing, and rehearsing, but I do believe the hard work rewarded us with the best presentation we’ve ever created.

Within the following weeks, we were interviewed and featured in two different publications regarding the various ideas we discussed in our presentation. We were even complimented on how well the presentation looked. Lily deserves all the credit for designing each of the 75+ slides with such visually stimulating appeal.  From purely an aesthetic standpoint, it was certainly the most captivating powerpoint I’ve ever seen.

Whether  you’re from campus retail or not, we do believe that our presentation can offer you some tips and strategies to engaging your audience on Facebook.

– D

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Filed under Bronco Bookstore, Darren, Facebook, Social Media