Why don’t students want to walk at commencement? It seems as though we’re always struggling to jump through the same hoop every year as we’re drawing together a campaign to increase sales for Bronco Bookstore’s Grad Fair.
Luckily, as recent graduates, we were able to quickly joggle our memories to identify a clear answer.
We enter that first year of college with our minds and spirits full of curiosity. Every new experience that college introduced brought that sensation of tingly butterflies. This feeling was then magnified by the spontaneity of second and third year.
However, by the fourth year, we were itching with a bad case of Senioritis and by the time we dragged ourselves to the end of our wonderful collegiate journey, we were ready to GTFO. Ahem, get out.
It was all getting stale and repetitive. The last thing on our minds was to sit through a tedious ceremony draped in an oversized gown.
A student’s bond with college starts to spiral downward as it progresses. Even after years of impactful experiences and accomplishments, college has become a dull, never ending chore. The excitement of walking has now been warped into an unnecessary task added to their dragging list.
Now back to the drawing board. We began to explore a wide range of ideas in hopes of sprouting enthusiasm for our upcoming graduates. We had to mold the chore of purchasing a cap and gown at Grad Fair into a memorable experience that they’d want to share with their friends and family.
Enter Grad Fair Games – a campaign that consists of a series of games and events designed to spark excitement and anticipation for the culmination of our students’ years of hard work and dedication: graduation.
Grad Fair Games is strategically coordinated to run throughout the month of April, with events taking place every week leading up to Grad Fair 2012. In this multi-day campaign, upcoming grads are invited to participate in two games: “Grad Pong” and “Grad Hoopla.”
In “Grad Pong,” students are given a chance to toss a ping-pong ball into a cup (yes, just like beer pong) that may reward them with a prize. After sinking that shot, they can try their luck at “Grad Hoopla,” where the aim is to propel a flower-covered hula-hoop over a mannequin donned in commencement attire.
With our third activity, “Photo Booth with Billy Bronco,” students are invited to take a picture with Cal Poly Pomona’s mascot, who’s suited up in a traditional cap and gown.
As all this is happening, our “Grad Walkers,” fully dressed in graduation attire, mingle amongst crowds during the school’s peak hours to distribute flyers. This stunt sprouts curiosity and sparks questions about Grad Fair, which results in anticipation for commencement.
By engaging graduates in lively, hands-on activities, it entices them to share their experience with their social circle, which is why we top off Grad Fair Games by complimenting each activity with a social media aspect. Photos from each event will be tagged and uploaded onto Bronco Bookstore’s Facebook and Flickr. Videos will also be compiled for YouTube.
Grad Fair Games ultimately allows our graduates to unwind and live in the moment that they have worked endlessly for during the past few years. It reminds them that purchasing graduation merchandise and walking at commencement are not just additional chores to be checked off at the end of their list. It’s a celebration of the most important achievement of their lives.
For more information about Grad Fair Games and Grad Fair 2012: facebook.com/BroncoBookstore.