Tag Archives: graduation

iLost, iFound

A few months back, we wrote an article about how tablet devices, like an iPad, make up such an impactful part of our daily lives. We take meeting notes, play games, and communicate with loved ones from our iPads everyday.  The same can be said about our smart phones, which act as a communication portal to the world beyond what’s immediately in front of us. It’s this kind of technology that has been so welcomed into our lives that we never leave the house without it.  However, what happens when such an important piece of technology is taken from us?

Our coworker, Nora Fernandez, was at her son’s graduation. Amongst the celebration of the ceremony, the excitement, and proud, warm feelings she felt for her son’s accomplishment, tragedy struck. Her purse, which also contained her iPad, had been stolen. She frantically looked around but it was nowhere to be found and amongst the thousands of people there, all hope was lost of ever seeing it again.

“Just when I thought it was gone forever, a family friend told me that I can download a free app on my iPhone to locate it,” explained Nora.

That app was called Find My iPhone. It allows you to see the location of your Apple device, such as an iPhone, iPad, iPod, or Mac, on a map, which may help you in recovering it.

At first Nora didn’t think it would work. Let’s face it, when your iPad is stolen in a busy crowded place, it’s as good as gone. On top of that, Nora’s iPad carries more than its hefty price tag. It contains meeting notes, emails, personal contacts, and much more. Not to mention, the priceless photos she had just taken of her son’s graduation ceremony were considered forever lost.

Nora immediately took advantage of some of the app’s basic features. From her iPhone, she was able to remotely lock her iPad with a passcode, which protects all the information and data on it.  Additionally, she was able to send messages to her stolen iPad asking the culprits to return it. If they were nearby, she would know immediately because each time she sent messages, a two-minute chime would ring out from the iPad.

After several attempts, it was clear that the iPad and the culprits were no longer in the general vicinity. That’s when Nora decided to turn to the app’s main feature: locating the iPad on a map using its built-in GPS technology. Within a few short seconds, she discovered that the iPad was located 25 miles away at a small restaurant. With the help of local authorities, Nora was able to confront the culprits who then admitted to stealing the purse and iPad. While the iPad was damaged during the theft, she was able to get a replacement model after sharing her incredible story with Apple’s customer service.

“It’s so great to know that there’s technology capable of doing this,” said Nora. “I always knew this kind of technology existed but never imagined that it would directly benefit me on such a personal level.”

Oftentimes, we purchase devices like iPads or iPhones with only the specs in mind. Which one takes better pictures? Which is faster or has a bigger screen? The true value is only realized after owning one, which is based on how we use it and what we capture with it. In Nora’s case, Find My iPhone did more for her than locate her iPad. Years from now, she’ll be able to look back on the memory of her son’s graduation and not have it tainted with having lost her possessions.

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Filed under Apple, Cal Poly Pomona Foundation, Darren and Lily, iPad, Technology

Making “This is Your Moment”

How do you convince someone to do something? An effective presentation of an idea can do the trick but if done incorrectly, you may end up coming off as annoying or even offensive. After all, you’re imposing your ideas on to someone else. It’s a tricky process because in order to really convince someone of an idea, you’d have to help that person realizeunderstand, and accept your idea as his or her own belief.

We realized that making a video directly promoting Grad Fair presented a couple of concerns due to the nature of the event and the people we’re targeting.

First, there are people who plan to walk at commencement, which holds a high chance that they’re already interested in attending Grad Fair. They don’t need any convincing. They’re already set on their attendance and any further attempt to push the importance Grad Fair on them may just come off as annoying.

Second there are people who won’t be attending Grad Fair because they don’t plan to walk.  That became our target audience for our video: This is Your Moment.

The trick in creating the concept for our video was not to talk about 20% off deals or $60 savings. Frankly those specials mean nothing to an audience of people who have no need for graduation merchandise. Instead, we took a different approach.

This is Your Moment doesn’t sell Grad Fair by telling the viewers about the exclusive cap & gown packages.  Rather, it delivers powerful messages from the experienced—those who’ve graduated themselves. It offers the soon-to-be Grads the opportunity to realize the importance of Graduation and the accomplishment they are about to achieve.

If the viewer can realize the importance of Graduation, understand that this is their moment, and accept the decision to walk at commencement, then they’re convinced.

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Filed under Cal Poly Pomona Foundation, Darren and Lily, Social Media, YouTube

Grad Fair Games 2012

Why don’t students want to walk at commencement? It seems as though we’re always struggling to jump through the same hoop every year as we’re drawing together a campaign to increase sales for Bronco Bookstore’s Grad Fair.

Luckily, as recent graduates, we were able to quickly joggle our memories to identify a clear answer.

We enter that first year of college with our minds and spirits full of curiosity. Every new experience that college introduced brought that sensation of tingly butterflies. This feeling was then magnified by the spontaneity of second and third year.

However, by the fourth year, we were itching with a bad case of Senioritis and by the time we dragged ourselves to the end of our wonderful collegiate journey, we were ready to GTFO. Ahem, get out.

It was all getting stale and repetitive. The last thing on our minds was to sit through a tedious ceremony draped in an oversized gown.

A student’s bond with college starts to spiral downward as it progresses. Even after years of impactful experiences and accomplishments, college has become a dull, never ending chore. The excitement of walking has now been warped into an unnecessary task added to their dragging list.

Now back to the drawing board. We began to explore a wide range of ideas in hopes of sprouting enthusiasm for our upcoming graduates. We had to mold the chore of purchasing a cap and gown at Grad Fair into a memorable experience that they’d want to share with their friends and family.

Enter Grad Fair Games – a campaign that consists of a series of games and events designed to spark excitement and anticipation for the culmination of our students’ years of hard work and dedication: graduation.

Grad Fair Games is strategically coordinated to run throughout the month of April, with events taking place every week leading up to Grad Fair 2012. In this multi-day campaign, upcoming grads are invited to participate in two games: “Grad Pong” and “Grad Hoopla.”

In “Grad Pong,” students are given a chance to toss a ping-pong ball into a cup (yes, just like beer pong) that may reward them with a prize.  After sinking that shot, they can try their luck at “Grad Hoopla,” where the aim is to propel a flower-covered hula-hoop over a mannequin donned in commencement attire.

With our third activity, “Photo Booth with Billy Bronco,” students are invited to take a picture with Cal Poly Pomona’s mascot, who’s suited up in a traditional cap and gown.

As all this is happening, our “Grad Walkers,” fully dressed in graduation attire, mingle amongst crowds during the school’s peak hours to distribute flyers. This stunt sprouts curiosity and sparks questions about Grad Fair, which results in anticipation for commencement.

By engaging graduates in lively, hands-on activities, it entices them to share their experience with their social circle, which is why we top off Grad Fair Games by complimenting each activity with a social media aspect. Photos from each event will be tagged and uploaded onto Bronco Bookstore’s Facebook and Flickr. Videos will also be compiled for YouTube.

Grad Fair Games ultimately allows our graduates to unwind and live in the moment that they have worked endlessly for during the past few years. It reminds them that purchasing graduation merchandise and walking at commencement are not just additional chores to be checked off at the end of their list. It’s a celebration of the most important achievement of their lives.

For more information about Grad Fair Games and Grad Fair 2012: facebook.com/BroncoBookstore.

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Filed under Bronco Bookstore, Darren and Lily, Work Days

This Is Your Moment

When it was time to put together a promotional piece for Bronco Bookstore’s Grad Fair 2012, Darren and I definitely didn’t want to create a video to do just that.

Graduation is an emotional milestone for everyone and with this video, we wanted to share a message that was sincere and authentic.

We’d like to thank all of our wonderful colleagues at Cal Poly Pomona Foundation, Inc. who took time out from their busy schedules to share a part of their experience with the Class of 2012.

Enjoy and please feel free to share 🙂

– L

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Filed under Bronco Bookstore, Cal Poly Pomona Foundation, Lily, Social Media